Let us start by asking a simple question. Who do you design your websites for, if not for its users? So, for obvious reasons you would want your website to have a well-built design that wins their hearts. After all, your business depends on it. An exceptional user experience is the key to establish and grow your online business. Without it, you have simply set yourself up for failure. The success of your online business depends upon the ability of the user to efficiently perform his/her task and enjoy while at it. Recently, the importance of User Experience (UX) design has been realized and a lot of investment is going into its R&D.

It is a matter of success and failure

To make your online business a success you need the right balance, yin-yang, equilibrium or call it whatever you like. People tend to focus solely on the aesthetics of a website, but equally important is how it works and how it feels. These are the user experiences that can influence your sales and what a good UX design caters to.

The internet provides millions of alternative websites to people to satisfy their needs. In such a competitive arena, it is crucial to optimize the usability and the user experience of your website. Otherwise, people don’t have much incentive to utilize your services.

You may lose customers

 According to Vitamin T, websites fail to convert 68 % of their visitors just because they do not care for their experience. So the wiser thing to do would be to start caring more about the usability of your website and the user experience (UX) it offers. A good approach to start doing that would be by imagining yourself in the shoes of the visitors and users of your site. Keeping them in your mind throughout the designing process will allow you to cater to them effectively.

comScore tells us that between 2013 & 2015, the internet consumption of tablet and smart phones grew 30% and 78% respectively. This cautions us that our websites should be compatible and user friendly on various digital devices, operating systems and browsers; otherwise we will miss out on a huge bracket of internet users.

It affects your sales

Basically, it is a two way street. If you provision a positive experience to your users they reward you with both their trust and business. If your users are not happy with their experience, they are likely to ditch your website and you can forget about recommendations or referrals. Also your conversion rates will likely to be low.

So, if you are looking for website design services or UI/UX designers in Dubai, it might be a good idea to Google it.