Mobile Site Optimization– There is no doubt that mobile is getting dominant channel and medium of communication that even the small businesses are paying attention for winning and attracting its customers. According to the recent survey of 2012 mobile usage in increasing the sales has growing rapidly between 2009-2011, along with this, it is shown that 85% of online retailers and customers that uses mobile sites for buying and selling of the products.
Another research company, Internet Retailer found that 60% of global customers use their mobile device as their prime or special internet source. SAP discovered that 70% of mobile users they measured believe that SMS and text messages are a good way for a company to get the attention of its viewers. Below are some of the ways and strategies of optimizing sales for their products promotion:
- Optimizing the website for the mobile and tablet screen view:
If WordPress do not work out, then building a mobile-friendly website that proposes a clear design without any drop down menus, larger font size, and critical contact data at the topmost of the page. Another feature to include is more graphical content, which is what mobile users usually like, especially video and pictures.
- Ensuring the business is easy to find on mobile search engines:
This generally includes concentrating on an actual SEO strategy, while also adding website plotting and social media information to quickly provide contact evidence on mobile search engines.
- More strategy of the local user:
The native customer tends to make up the biggest group of people who are the users of mobile phones to find a business or service in their local area.
- Generate SMS or text messaging:
These can be a very effective way for small as well as large businesses to market a promotion or special offer to their customer base.
- Provide regular content updates:
Visitors to any site and social pages are retrieving them more often from their mobile phone than from a PC or laptop. The growth in the rate of recurrence means they need more to keep them coming back.
- Continually test what to do mobile strategies:
There is no one way that will work for any small business so the owners of that business must reexamine and use analytics to see what is actually working for their spectators. This will provide a direction for them to make the essential alterations before losing any of the mobile & consumers
Along with so many alternatives to choose from, it’s necessary to recall staying attentive on the business primary goal, most wanted needs and wants and desires of their targeted audience, where the customers look for the product, and types of mobile marketing tools to fit their budget. It’s easy to spend extra in an urgency to be part of the mobile development, but, as a small business owner, one can’t have enough money to market any new product or policy.